"The Engine Block is an enthusiast blog that engages jobbers and retail consumers in the automotive industry."

The Engine Block is a great place to introduce new products, educate jobbers and consumers and advertise consumer rebates. This dynamic, content rich blog has an expansive reach with integrated analytics and SEO marketing.

Homepage Sidebar Video

Videos allow you to increase the time visitors spend learning about your product. Longer exposure builds consumer trust in your brand. 


Consumers like videos because they're easy to digest, entertaining, engaging, and can give a huge return on investment through many channels. 


Sidebar videos can include the following content:


  • Installation instructions
  • Product features and benefits
  • Custom builds that feature your parts
  • Educational content

Mid-Post Advertisement

These banner style ads appear within the body of a blog message.  When reading an article, viewers will have no choice but to see your ad as they continue reading.  Most mid-post ads will also relate to the content making your message more relevant

Video Add-On

Add impact to your sponsred content by including a video message.  Readers will be more engaged and are more likely to spend time on your post when video is present.  


According to Forbes Magazine, video is projected to claim more than 80% of all web traffic by 2019. Embedding videos in your blog pages can increase conversion rates by 80%.  


90% of customers report that product videos help them make purchasing decisions!!!

Sponsored Content

  • Editorial article on your product, brand, or line
  • Reaches enthusiast jobbers and consumers
  • Includes a “call to action” link

Product Shout Out

Product Shout Out

  • Your shout out message of up to 250 words will be added to a feature article
  • Each shout out includes an Engine Block social media post for widespread reach

Banner Ad

Banner Ad

Promote through sales and rebates

While every effort is given to fulfill your contracted marketing commitments, given the needed flexibility in today’s marketplace,

we reserve the right to make changes in contracted programs to drive maximum sales.